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Caitlin Neyer

In Highwire [Brand Studio], you get to work on a real advertising campaign. We worked on a campaign for [Microban's] European market, and the company is going to use our ideas.     

What the Miami Experience means to me

Since I was little, I've been interested in art. Other kids played with Barbie dolls; I played with markers. My mom paints watercolors, one of her sisters is an abstract artist, and their mother made stained glass, so I guess it runs in the family.

In high school, I had a graphic design teacher, and she pushed me in that direction as a career. After I got to Miami, I decided to add marketing as a minor because the job market for graphic designers is tough, and I want to be able to offer potential employers something more.

What I love about graphic design is that I can get completely caught up in it. I will stay up until all hours of the night working on a project. It's the one thing I can do and have no idea what time it is.

My favorite graphic design professor is Tom Effler. He's easy to talk to, and he has such worldly experience. He really pushes that design is something that needs to be done by hand first—that that is the heart of design.

My favorite marketing professor is Jillian Oakenfull. She's been incredibly supportive in helping me figure out a career path. Through her and other marketing instructors, I've become interested in branding. I like the logic behind it, thinking about why the consumer would want to buy a particular product.

I met Dr. Oakenfull when I signed up for Highwire London 2009, a six-week summer course. During Highwire, you get to work on a real advertising campaign. Our client was Microban, and we worked on a campaign for their European market. They make anti-fungal, anti-microbial products. I was the design director for my team. At the end of the six weeks, you do a presentation for the client. Some pretty high executives at Microban came to ours. My team ended up winning. The company is going to use our ideas in a real campaign, which is pretty cool.



My Fact Sheet

Major: Graphic Design
Hometown: Cincinnati, Ohio
Miami Activities: Edun LIVE On Campus, design team vice president; Miami chapter of AIGA (professional association for design), incoming president; School of Fine Arts Undergraduate Adviser; Pi Sigma Epsilon (marketing fraternity); Club Softball; Alpha Phi (sorority)

My Inside Guide

  • On campus, I like Market Street at McCracken. They have a local food section and an organic section. I'm a big fruit eater, and they always have pineapple, pears, oranges, and apples. Off campus, I love to eat at La Bodega. They have a very good smoked turkey sub. For fun, I love doing things out in nature, walking in Hueston Woods, or doing Miami's ropes course, which includes a zipline and a ladder.

  • Choosing Miami

    I knew from the beginning that I didn't want to go to an art school specifically. I wanted to go somewhere that would offer me a well-rounded experience. I liked that Miami offered me interdisciplinary opportunities. For instance, I've been able to work on marketing projects with interior design and architecture students. It's wonderful to get to work with people from a variety of majors.
  • Connecting

    I joined a sorority, mainly because I went to an all-girls high school, and I missed having those sisterly bonds. I like that there's always someone to go to brunch with on a Sunday morning and someone to sing Karaoke with on a Saturday night. Still, I met my best friends freshmen year living in a quad in the dorms. The four of us all came from different states, which I think is really cool.