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3-Color Printing
Miami Red is Pantone 186, used for the mark.

Miami Gray is Pantone 405, used for the logotype.

The third color is black, used for the added location.

3 color example

(PMS=Pantone Matching System)

2-Color Printing
2 Color with black

When printing with Pantone 186 and black

2 color plus 405

When printing with Pantone 186 and 405

1-Color Printing
The entire logo may be printed in any of the three Miami colors: Pantone 186, 405, or black.

Exceptions
We strongly recommend that when designing a publication, at least one of the three Miami colors be used so the identity can be reproduced appropriately. We recognize, however, that this may not always be possible; for example, in a series of publications that need to be differentiated by color, it may not be feasible to always use one of the three Miami colors. In these rare instances, the rule to follow is to print the entire logo in one color only, and to use the color at full strength, not screened.

Reversing the Logos to White
Good Reverse

When reversing the mark to white or when printing it in a white ink over a dark or black background, use the alternative mark (above) for such purposes. Do not simply reverse the original mark (like below).

Bad reverse


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