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General Bulletin 2006-2008

Courses of Instruction


MPT 291 Principles of Marketing (3)

Factors involved in the management of the marketing function relative to product development, promotion, pricing, physical distribution, and determination of marketing objectives within the framework of the marketing system and in domestic and international markets. Prerequisite: ECO 201.

292 Careers In Marketing (2)

Survey course dealing with possible careers in marketing. Focus is on self assessment, building a resume portfolio and career objectives. Over half of the classes will involve practitioner panels and discussions.

293 Entrepreneurship: Dilemmas and Debates (1)

Successful and unsuccessful entrepreneurs explore unique challenges, controversies, and choices encountered in starting and growing new ventures.

MPT 311 Entrepreneurial Marketing (3)

Role of marketing in entrepreneurial ventures and role of entrepreneurial thinking in marketing practice. Examination of innovation in marketing, especially when operating under time, budget, and limited marketing information constraints. Prerequisite: MKT 291 or permission of instructor.

MPT 315 Creating Customer Value Through Marketing (3)

The nature of business has changed dramatically as competitive and other environmental factors have forced organizations to examine the ‘value propositions’ that they offer to their customers. Nowhere is this focus on value more evident than in customer service roles, particularly sales. Prerequisite: MKT 291.

MPT 325 Consumer Behavior (4)

An investigation into the science and art of understanding consumer behavior from a marketing perspective. This course is designed to help students develop an understanding of the skills, processes, concepts and theories necessary to generate useful consumer insights for products and services. Prerequisite: MKT 291.

330 Professional Practice (0)

Students participating in an internship program register for this course during the semester they are on work assignment. Prerequisite: permission of departmental internship coordinator.

MPT 335 Marketing Research (4)

This course will help students to understand and practice the marketing research process and its role within the organization; integrate marketing theory and marketing research; improve their ability to find and intelligently use market information; practice using statistical quantitative tools. Prerequisites: DSC 205 or STA 261, MKT 291.

345 Decision Marking In Marketing (4)

The purpose of this course is to provide the foundations for cross functional integration of business strategy, theory and practice. This goal is accomplished by exposing students to a structure of increasingly complex case analysis and discussion. A comprehensive framework will also be created. Prerequisite: MKT 291.

MPT 415 Marketing to Organizations (4)

Introduces the nature and functions of marketing between businesses and business/government in terms of structure, buyer behavior, processes, supply chain management, information flows and the marketing mix. Prerequisite: MKT 291.

MPT 419/519 e-Commerce, Marketing, and the Internet (4)

Survey course emphasizing a hands-on immersion into ECommerce; studies the impact this technology has on the basics of the marketing mix and effective and efficient marketing strategies. Focuses on applications, innovations, and future direction (not on the technology that enables the Internet and www). Heavy reading, electronic and in-class discussions, and ‘surfing’ required. Prerequisite: MKT 291.

425 Global Marketing (4)

This course will provide students with an overview and understanding of global marketing. This involves an analysis of world markets, their respective consumers and environments, and the marketing management required to meet the demands of constantly changing foreign markets. Prerequisite: MKT 291.

MPT 431/531 Logistics Management (3)

Develops a framework for understanding all the firm’s movement-storage activities necessary to provide products to customers where and when they are desired. Transportation, warehousing, inventory, order-processing, and handling activities are investigated in terms of their impact on customer service and total distribution cost. Prerequisite: DSC 205, MKT 291.

MPT 435 Branding and Integrated Marketing Communication (4)

Theory and practice of brand equity management and integrated marketing communications. Topics include brand equity models, brand audits, brand equity leveraging and brand portfolio management. Significant emphasis is also placed on the theory and practice of integrated marketing communications. Prerequisite: MKT 291.

MPC 442 Integrated Marketing Communications Practice (Laws, Hall & Associates) (4)

Multidisciplinary practicum involving students from marketing, art, and communication. Three competing, multi-disciplinary student teams work for a semester on an actual client’s current marketing communications problem. Campaign solutions include primary research and market analysis, campaign strategy development, budget, media plans, fully produced electronic and interactive media and graphic design for print advertising, and other sales support materials. Incorporates contemporary technology and industry standard materials and research. Expertise and facilities of marketing, art, and communication programs are fully integrated within each team. Each campaign is formally presented to the client at the end of the semester. Prerequisite: MKT 435 and permission of instructor.

MPC 491/591 Marketing Strategy (3)

Capstone case course dealing in depth with domestic and international problems in all areas of marketing. Considers impact of technology and ethics of these problems. Focuses on development and application of an analysis framework. Prerequisite: MKT 291 and senior standing.

495 Marketing Strategy Practicum (4)

This marketing strategy practicum will provide students an opportunity to integrate and apply marketing planning and strategic concepts to real-world problems while developing skills in teamwork, written and oral communication, critical thinking, and quantitative and qualitative analysis. Prerequisites: MKT 291 and senior standing.

498/598 Supply Chain Management (3)

Provides broad understanding of supply chain management. Covers primary activities required to manage supply chains effectively, how members of the supply chain are horizontally integrated, and processes for assessing performance and impact of supply chain management activities. Focuses on relationships between supply chain entities and behavioral issues that influence management of those issues. Students learn integrative tools for analyzing and evaluating alternative courses of action regarding supply chain management activities and functions. Prerequisite: MGT 432, MKT 431. Cross-listed with MGT 498/598.

601 Graduate Survey In Marketing (1)

Introduces the MBA student to concepts and decisions within marketing, as well as the implications marketing decisions have for other aspects of the organization. Examines consumers and segments, product and service planning, channel design, promotional strategy, and pricing.

602 MBA Creativity Module (1)

Introduces the MBA student to creative thinking by assessing personal cognitive styles, applying methods to stimulate creativity, developing methods for idea selection and launching related initiatives.

611 Professional Services Marketing (3)

Study of service marketing characteristics in the business service profession. Develops an understanding of the importance of service quality and the issues concerning practice development. Prerequisite: graduate standing in business or permission of instructor.

618 Marketing Decisions in Business Administration (3)

Marketing management in the administration of profit and nonprofit enterprises: segmentation, product development and management, pricing, systems of distribution, and promotion. Cases and readings.

619 Seminar in International Business (3)

Intensive investigation of international business environment and its theoretical foundations, including all aspects of marketing, finance, accounting, economics, and management. Impact of cultural and political influences on business operations examined. Class discussions and case analysis link key issues of concern to executives responsible for international management of the fields of discipline within international administration. Prerequisite: ECO 201, 202. Summer only.

626 Integrative Concepts: Marketing Strategy and Interpersonal Relationships (3)

Continues integration of various functional areas of business. Introduces M.B.A. student to industry analysis, product and distribution issues, promotion, and pricing. Nature of and development of interpersonal relationship skills stressed, including nonverbal communication, social style, and negotiation. Continues development of oral and written communication skills within a managerial context. Particular emphasis given to assessment of development of essential skills.

671 Business Marketing Conceptual Foundations (3)

Develops framework for understanding conceptual foundations of business marketing management. Provides depth and breadth of understanding areas of organizational buying behavior, unique business market characteristics and critical elements of business marketing strategic planning.

672 Strategy Planning for Business Markets (2)

Provides depth and breadth to student’s ability to develop strategy and solve problems in the business market environment. Examines current and future business issues and management concerns and helps integrate knowledge into process of developing strategy and solving problems.

673 Business Marketing Intelligence (3)

Introduces information used in the process of formulating strategy and making decisions in the business marketing environment. Develops understanding of the role and use of information in the strategic planning process and the methods for gathering information.

674 Contemporary Issues in Marketing (1)

Reviews topics currently of importance to marketing managers. Objective is to expose students to a wide range of contemporary issues that have the potential to impact the marketing management function.

681 Special Studies in Marketing Management (1-5)

Independent investigation, research, reading, and analysis of assigned topics. Registration only with permission of instructor.

691 Entrepreneurship Theory and Practice (3)

Examination of the entrepreneurial process from an interdisciplinary and cross-functional perspective, with applications in start-up, small business and corporate contexts. Emphasis on innovation, risk taking and growth. Prerequisite: Graduate standing.

700 Thesis (3-6; minimum 3, maximum 6)

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