Marketing
Degree: Bachelor of Science in Business
What is Marketing?
Marketing is concerned with understanding customers and satisfying their requirements through the development of products, advertisements, original sales and selling management approaches, and the distribution and location of products. Both global and domestic corporations' manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy.
What are the features of Miami's program?
Top national ranking: Miami's Farmer School of Business has been ranked as one of the top 50 undergraduate business programs in the country. It is fully accredited by the American Assembly of Collegiate Schools of Business (AACSB), the sole accrediting agency for programs in business administration and accounting. Only 22 percent of American business schools have all of their programs accredited by the AACSB.
Diverse educational experiences: Marketing students can take advantage of several outstanding educational opportunities. Highwire Brand Studio is a new branding practicum in which students work with profit and non-profit clients. A sports marketing course explores the role of marketing in sporting activities, professional sporting teams, and specialty sporting events. A business-to-business marketing seminar draws corporate executives to campus. They pose marketing challenges to students who then analyze the problems and present their solutions.
Career-related extracurricular activities: Marketing students at Miami enhance their classroom learning and develop the organizational, leadership, and creative problem-solving skills necessary for success in the business world by participating in student organizations supported by the marketing department (see the student organizations listing).
Successful graduates: Miami's marketing alumni attend the top MBA and law programs in the country. Our marketing graduates have advanced to the highest ranks in management among firms/institutions of all sizes—Fortune 500 companies and start-up ventures alike. Several firms include Miami as one of only a handful of core universities from which they recruit marketing students.
Are there special admission requirements?
Yes, admission to the Farmer School of Business is limited, and the criteria for admission are subject to change as enrollment demands vary.
Entering freshmen who are admitted to and participate in the School of Business Honors Program are afforded regular business standing upon initial enrollment. All other entering freshmen are admitted to the School as "pre-business" majors and advance to regular business upon successful completion of all admission requirements. These requirements include 60 semester hours in courses such as Calculus, Introduction to Financial Accounting, and Business Statistics. A 3.0 g.p.a. in all business core courses and Miami Plan Foundation courses is also necessary.
What courses would I take?
Marketing majors take a core curriculum of courses including principles of marketing, marketing analysis, buyer behavior, and marketing strategy. These courses emphasize the skills of problem-solving, information search and evaluation, risk management, critical thinking, cross-functional integration, and life-long learning. In addition, majors select electives to enhance their career goals in such areas as sales management, promotion management, business-to-business marketing, logistics management, marketing research, retailing, international marketing, and advertising practice.
Students can choose from three thematic sequences: promotion and persuasion, marketing research, and retailing in a global environment. You can take marketing courses overseas as part of the business school's international programs, including an advanced summer course in promotional strategies in England.
In the marketing program, you'll also develop your speaking and writing skills and learn to work in teams.
What can I do with this major?
Career opportunities for marketing graduates include advertising and promotion management, buyers or store managers, product planners, research directors, sports facility or team marketers, supply chain managers, e-commerce marketers, consultants, international marketers, as well as entrepreneurial endeavors or industrial or consumer sales. Additionally, marketing graduates are well prepared to enter and be successful in demanding, high-quality MBA programs.
Who can I contact for more information?
For general information about Miami University, please contact:
Office of Admission
301 S. Campus Ave.
Miami University
Oxford, OH 45056-3434
513-529-2531 (v/t)
www.muohio.edu/requestinfo
For specific information on the Marketing major, please contact:
Academic Advising Office
Farmer School of Business
1022 FSB
Miami University
Oxford, OH 45056
513-529-1712 (v/t)
www.fsb.muohio.edu/advising
